What’s the difference between logo and branding? It sounds like a simple question with a simple answer but for most the differences between logo design and branding can often be a bit of a grey area.
Whilst it’s fair to say that logo design and branding are two sides of the same coin, development of both are fundamentally different skills. A logo is created to encapsulate the visual identity, requiring artistry, an understanding of visual balance, typographical skill and often illustrative skills. Branding on the other hand takes a more broad approach, defining the personality, tone of voice, qualities and corporate values to keep everything on message. It’s the communication of this “brand identity” that aims to connect target audience.
About Logo Design
A logo is the device that visually represents a company and everything about it — how it acts, what it says, who hangs out with. The key to creating successful logo designs is quite simply to keep it simple. A good logo design is all about recall, it needs to be eye catching, memorable and, if you’re really lucky, look good on a t-shirt. For more information about Baboons’ logo design services please feel free to click and make and enquiry.
About Branding
A strong brand is the essential component in any marketing strategy — Brand identity sets in stone the way in which a business wishes to be received by the industry consumers alike. A solid, reputable brand will attract brand loyalty and set itself apart from its competitors. The components of the brand (name, logo, tone-of-voice, tagline, typeface, colour pallet… company tie) are all created by the business to reflect the qualities and values and to inspire confidence in its products or services. For more information about Baboons’ brand development design services please feel free to click and make an enquiry.
