Keep Me On The Road

Rothera Sharp Solicitors Road Traffic & Transport Brochure

Brand Restyle and Brochure Design


Earlier this year, Baboon Creative had the opportunity to work with long term client Rothera Dowson Solicitors and Young Sharp & Pearce Solicitors on their brand restyling in the wake of their merger. After a successful re-launch, it was decided to begin the “roll-out” of the new brand style across other more specific areas of the business beginning with their Traffic & Transport Law department.

Since first designing and developing the ‘Keep Me on The Road’ logo for Rothera Dowson nearly eight years ago, Baboon has been working with the client to help add value to their brand and have been involved with stationery, brochure and website design and development.

For this project we needed to re-think the existing literature to include the new “solicitor/client relationship” concept that had been established for the new corporate brand style whilst injecting elements of the “Traffic & Transport” theme in order to differentiate from the corporate side. Once again this was achieved by creating a suite of “double exposure” style images that incorporate visual elements appropriate for the “Traffic & Transport” theme and, of course, by using the ‘KMOTR’ colour pallette.

The result is a striking and contemporary set of business literature consisting of a twelve page brochure and oversized A4 presenter.

If you would like more information about branding or any of our creative design services, please don’t hesitate to get in touch – For more information about Baboon, give us a call on 01159 503 956 for click to Make an Enquiry